If I Won a Million Dollars and Could’nt Speend It on Myself

I would help my family members. Some of the money I would donate to charity. The rest of the money would go to helping children. First I would give to my mom she raised me as a single mother and had a hard time. I would then get banking accounts for my children so they would have money when they became adults. And hopefully they would make good decisions in life, that would give my kids a better opportunity than I had I would just hope they use it well and that’s the first thing I would do. Next I would donate to charity give money to the Ronald McDonald house. I would give money to the battered women’s shelter to help then get back there life because as a kid I lived with my mom as she was being battered. It would be nice to help someone in need and there’s a lot of women in need of help to escape from being battered and abused . Finally I would build an after school facilities for children so they are not on the streets after school it would have sport’s activities, meals, transportation, and support services. It would help to get more kids off the streets , And that’s what I would do, I would help my family, donate money to charity, battered women’s shelter, and build a after school facilities for children. I may not never win a million dollars but that’s what I would do if I ever won but I’m going to keep playing maybe one day I might win.

Metropolis and Nineteen Eighty-Four Essay

The question (adapted from 2014 HSC) Rebellion and revolution are ideas which connect Metropolis and Nineteen Eighty-Four. How do these two texts from different contexts reflect changing perspectives on this idea? What it requires Both texts are connected by an exploration of rebellion and revolution that have direct relevance to the composers and their audiences. Compare and contrast the similarities and differences of the way each text portrays rebellion and revolution, taking into account context, audience, language and textual form. Prescribed texts: Metropolis (1929), directed by Fritz Lang (film) Nineteen Eighty-Four (1949) by George Orwell (novel) Introduction begins with broader positioning of thesis, then introduces text followed by thesis statement which suggests contextual links When distribution of power in a society is too unevenly distributed, or when one group abuses their power too greatly to the detriment of others, then the oppressed often find a way to rebel or even initiate revolution. In Metropolis and Nineteen Eighty-Four we see depictions of dystopian societies that provoke rebellion or revolution, though as each text was produced during or shortly after significantly different periods of conflict and upheaval, we ultimately see two different attitudes presented, with very different expectations for the outcome of such actions. Topic sentence links to question Direct reference to context Analysis of images & sequences from the text with comparison of examples from text to reinforce topic sentence Concluding statement links back to thesis and introduces next paragraph Throughout history, the most common social structure to provoke revolution is one with hierarchical social classes. Lang’s depiction of divided social classes in a film encouraging sympathy for the lower class has parallels with its time, being produced shortly after the German revolution in which the imperial government was replaced by a form of representative democracy (the Weimar Republic). Lang uses expressionistic imagery, and the strong contrast of light and shade characteristic of German Expressionist Cinema to distinguish the two classes inhabiting the futuristic city. The workers are depicted in uniform black, trudging in synchronised columns into a dark tunnel to their work with the machines. Exiting, they walk at a slower pace suggesting work draws the life out of them, while montages of gears and heavy machinery construct them as part of the machine. This opening sequence is juxtaposed with the light shades and open spaces of the upper city, particularly the Eternal Garden. While workers trudge into dark tunnels, Freder, the protagonist and other sons of Metropolis’ elite run freely in leisure activities beneath towering walls and statues. This clear social divide establishes the familiar pattern for the revolution that is to come. Connects texts with comparative phrase ‘more complex’ Contextual difference between texts Brief summary of text links to topic sentence. Analysis of narrative style continues line of argument Orwell’s Nineteen Eighty-Four explores the more complex scenario of an oppressive regime that maintains power through propaganda, subtle behavioural controls, and fear. Written 20 years after the production of Metropolis, and after the world had already seen the extremes of fascism and totalitarian regimes such as Hitler’s Nazi Party and Stalin’s regime in  Russia, Orwell creates a dystopian society of satirical extremes in which every aspect of an individual’s life, including their thoughts, are the subject of control strategies implemented in the name of the oppressive figurehead known as Big Brother. The close-framed narrative allows the reader to get inside the head of protagonist Winston Smith, a member of the Outer Party of the English Socialist Party in decaying post-revolutionary London, now part of the mega-state of Oceania. His main occupation of rewriting historical records to reflect current party policy represents one extreme manifestation of totalitarian control. Through this activity, Winston introduces us to Doublethink, the ability to hold two contradictory ideas in your head while guiding yourself to believe the one that best fits the principles of Ingsoc, the party doctrine. To even doubt or question Ingsoc is dubbed ‘thoughtcrime’, and pursued ruthlessly by the thought police. Contextual links reinforce thesis Comparison of set texts and concluding statement link back to thesis In a policy reminiscent of the great purges of Stalinist Russia or the Night of the Long Knives in Hitler’s Nazi Party, anyone accused of thoughtcrime is ‘disappeared’ in the night and presumed executed or vaporised. Unlike the clearly divided social classes of Metropolis, the climate of fear in totalitarian London, coupled with the ever-present eye of Big Brother through the telescreens and the slogan ‘Big Brother is Watching You’, encourages people to oppress themselves, as people live in fear of being accused, falsely or otherwise, and executed. Topic sentence establishes commonality between texts before focusing on specific text Brief synopsis, introducing biblical allusions Detailed analysis of imagery and symbolism showing different perspectives linked to thesis Concluding statement links to next paragraph While both texts explore the idea of rebellion and revolution against such oppressive regimes, neither provides a single-sided view of the issue. In Metropolis, the revolution is initiated as a foolhardy act of manipulation by the ruling class. Joh Fredersen and his mad scientist companion, Rotwang, kidnap Maria, the Madonna-like figure who first entices Freder to learn the plight of the workers. After seeing Maria preaching to the workers using the oft-repeated phrase that ‘the mediator between the head and the hands must be the heart’ Frederson and Rotwang replace her with a robotic doppelganger to stir up dissent and rebellion in the workers so that Fredersen can be justified in using greater force against them. The workers who rise to robot-Maria’s call to destroy the machines are depicted as foolhardy, as they unknowingly leave their children behind in peril when their rampage causes flooding. This action symbolises the dangers of revolution, suggesting that in taking control of the present, then the future that the children represent may be sacrificed. Further folly is committed when the workers ignore the warnings of one of their own, Grot, and destroy the heart machine of Metropolis, symbolically rendering the city lifeless and in essence destroying the thing they may have hoped to claim. The epic scale of this revolution, however, is in strong contrast to the nature of rebellion in Nineteen Eighty-Four. Compares texts with ‘instead’ Developing argument with textual references and analysis of motif Analysis of symbolism links to topic sentence Concluding statement includes contextual links Instead of an epic revolution, Winston’s rebellion against the party is ironic in that his rebellion is to pursue acts associated with a ‘normal’ life. Once the audience understands the concepts of thoughtcrime and doublethink, then it becomes apparent how his continued questioning of the  official party story is a dangerous and rebellious act. A key motif that represents Winston’s rebellion is the repetition of the line ‘two plus two equals four’, which the audience recognises as a factual statement, but which comes to symbolise the power of the party’s control mechanisms that they might persuade someone to believe that two plus to equals five. In this way, all of Winston’s rebellions take the form of ordinary activities for the reader – a love affair, consuming real coffee and chocolate – yet the fact they are rebellious defines another aspect of life that the party has coerced and perverted as part of their driv e for power. Winston’s rebellion celebrates life and his actions serve as Orwell’s warning against any system of authority in which everyday actions might be seen as questionable. Directly compares texts with brief analysis of plot and   concluding link to thesis It is in the resolution of the acts of rebellion and revolution that the key differences between the texts emerge. Where Metropolis ends with a sense of hope (the liberated Maria unites Grot and Federsen through the empathic figure of Freder), Nineteen Eighty-Four’s final line in which Winston proclaims his love for Big Brother is seen as a final, crushing defeat that suggests no hope exists in such a system of power. Conclusion summarises how the question has been answered, with suggestions for further lines of inquiry arising from this essay In conclusion, it is possible to view these two texts as counterpoints to each other. While still recognising the dangers of revolution, Metropolis reflects the sense of hope that is ultimately represented by such an action while Nineteen Eighty-Four shows what such hopes can easily become. It is not insignificant then that Orwell wrote his novel after fighting directly against the fascists that would arise out of the German experience, and that he throws into question the value of the revolutionary spirit and whether or not it has ever produced an ideal, long-term outcome.

Lifting the Veil Essay

The general reasoning of the Court in this area of Veil Lifting the Corporate veil has been confusing and, at times, contradictory: Discuss The question requires an analysis of whether the parent company (A); will be liable for the claims against its subsidiary, (b): in other words, whether the corporate veil can be lifted in this group structure. Both the parent company and its subsidiary are incorporate which have been legally formed. A company once incorporated, is a separate, and distinct legal entirely from the people who set it up: The Veil of incorporation is created by the principle of separate legal personality and that limited liability which are established in Salomon v Salomon & Co Ltd (1897) A company, once incorporated is a separate and distinct from the people who set it up. In a company limited by shares, a member’s liability for the company debts is limited to his subscribed shares. The courts are very protective of the Salomon principle and only lift the Veil in a small number of exceptional cases at common law and by statute. As there are no clear rules or guidelines for lifting the corporate veil, it is correct argued that this area of law is confusing, contradiction and difficult to rationalize. Example: in Solomon v Solomon& Co Ltd (1897): In a company limited by shares, a shareholder is not liable for the company’s debts. As (A) hold shares in (b) , it enjoys the protection of limited liability in respect of debts of (b), if the corporate veil could be lifted and the separate legal personality of (b) be ignored, (a) would be liable for claims against (b). The court may lift the corporate veil if the corporate group structure is used as the: example in Adam v Cape Industries plc [1990] Cape Industries plc (cape) was an English mining company and its products were marketed through its subsidiary companies in the United State. A number of workers suffered from inhaling asbestos. The question can Cape mother company in England be liable for the subsidiary in the state. The judgment in Adams v Cape Industries Plc [1990] has significantly narrow the ability of the court to lift the Veil in case, subsidiary companies were incorporated in the United States of that the parent company in the United Kingdom could avoid future asbestosis claims in the United State. The Court  of Appeal reviewed this complex area of law and concluded that the Veil could only be lifted in three circumstances.. The only way that the veil of incorporation would be lifted by the Court was only in thee circumstances, (i) view cape group as a single entity, (ii): find the subsidiary as a mere faà §ade, (iii) the subsidiary were agents for cape. The Court exhaustively examine all the three possibility (i): find the subsidiary as a mere faà §ade First, the veil may be lifted when the corporate structure is a mere sham or faà §ade concealing the true fact. It is difficult to clearly define mere faà §ade or decided whether the arrangements of a corporate group involve a faà §ade. In Adam v Cape the Court of Appeal held that the company structure was a faà §ade when it had been used by a defendant to evade limitations imposed on his conduct by law or when it had been used to evade rights which third parties already possessed against him. In Gilford Motor Co v Horn [1933] A former employee who was bound by a covenant not to solicit customer from his former employers set up a company to do so. The defendant formed the company as a device to avoid liabilities in breach of his pre-existing legal duty and the Veil was lifted . Jones v Lipman [1982]: The Veil was lifted when the company was set up by the defendant to avoid specific performance in relation to transfer of land. The Court described the company as a device, a sham, a mask which he hold before his face in an attempt to avoid recognition by the eye of equity. The defendant formed the company as device to avoid liabilities in breach of his pre existing legal duty and the Veil was lifted. The company structure is a faà §ade only when it has used by a defendant to evade limitations imposed on his conduct by law ; Example in Jones v Lipman [1962];  Mr. Lipmann had entered had entered into a contact with Mr. Jones for the sale of land. Mr. Lipman then changed his mind and did not want to complete the sale. He formed a company in order to avoid the transaction and conveyed the land to it instead. He then claimed he no longer owned the  land and could not comply with the contract. The judge found the company was but a faà §ade and granted an order for specific performance. But the of Appeal in Adam Court in held that each company was a separate legal entity from its shareholders and the presence of the US subsidiaries did not automatically amount to the presence of the English parent company. (ii): view cape group as an Agency: Secondly, the Court may lift the veil if a express agency relationship exist between a company and its shareholders, or between a parent and subsidiary company in a group structure. Although a company is a separate legal entity instead an agent of its shareholders, it is possible that there is evidence of day to day control and that an agency relationship can be established on particular facts. It is, however, difficult to prove an agency relationship without express agreement. Somme guidance is provided in: Smith, Stone & Knight Ltd v Birmingham Corp [1939] In order to maximize the amount of compensation, the parent company argued that the subsidiary carried on the business as its agent. It was held that whether there was an agency relationship was a question of fact in each case, such as who was actually carrying on the business, who received the profit, who was actually conducting the business and who was in effective and constant control of the business. As the subsidiary was operating on behalf of the parent company the court lifted the Veil on the basis of the existence of an agency relationship. It can be argued that third is not a true exception to Salomon principle it is merely an instance where the normal agency principles applies. In the absent of an express agency agreement or the evidence of day to day control, it is very difficult to establish an agency relationship: In Smith, Stone & Knight v Birmingham Corporation [1939] In Smith, Stone and Knight Ltd v Birmingham Corporation (1939) All ER 116, Atkinson J lifted the veil to enable a subsidiary company operating business on land owned by the holding company to claim compensation on the ground of agency. The parent company held almost all the shares in the subsidiary and profit of the subsidiary were treated as the profits of the parent was in effective con troll of the business and also the personnel who conducted the business and also appointed the personnel  who conducted the business. It was held that whether there was an agency relationship was a question of fact in each case, such as who was really carrying on the business, who received the profit and who was in effective and constant control of the business. The veil was lifted in this case on the ground of any agency relationship. Although (a) hold all the shares in its subsidiary and all the profit flow back to it, there is no evidence of day to day control of an express agency agreement. It is therefore unlikely that the court would consider (b) as the agent of (a): (iii): view cape group as a single entity 🙠 Single economic Unit): Third, in relation to the debate on single economic unit, Lord Denning in: DHN Food Distributors Ltd v Tower Hamlets LBC (1976): Argued that a group of companies was in reality a single economic entity and should be treaty as one. This view was disapproved by the House of Lords in: Woolfson v Strathclyde Regional Council (1979) Which held that the Veil would be upheld unless it was a faà §ade, In Adam v Cape held that, whether or not this is desirable, the rights to use a corporate structure in this manner inherent in our corporate law. The fundamental principle is that each company in a group of companies is a separate legal entity possessed of separate legal rights and liabilities. The Court, however, will ignore the distinction of particular statutory or contractual provisions, the meaning of which is disappointingly unclear. There is controversy as whether the Veil can be lift in the interest of justice. This idea of lifting the corporate Veil in pursuit of justice was championed by Lord Denning in: Wallesteiner v Moir [1974] It is held in Adam v Cape that the Veil cannot be lifted merely in pursuit of justice. Another ground for lifting the Veil is where the Country is at war and it is in the Country’s interest to do so. Daimler v CRT (1916) : The application of this category is limited and it is more about politics than law. In addition to the examples at common law, the courts may lift the Veil and hold individuals shareholders or directors liable for the company’s liabilities according to statutory provision. Section 761 of the companies  Act 2006, for example, reauires that the directors of a public limited company be jointly and severally liable to indemnify the other party in respect of any loss or damage suffered by reason of the company failure to comply with the provision that company should not trade before its registration. According to section 213 of the insolvency Act 1986 on fraudulent trading, the Court may declare that any person, who carries on the business with the intention to defraud the company assets. Lord Diplock in: Dimbleby v National Union of Journalists [1984] States that the statutory provision must be in clear and unequivocal language The judicial approach towards lifting the corporate Veil is still unclear and lacks precise guidance despite the judgment in Adam v Cape. The Courts appear to proceed on a case-by-case basis in deciding whether to lift the corporate Veil. The few number of examples at common law and in statute reflects the court reluctance to ignore the Salomon principle which are the foundations of company law and have promoted the economic growth. This theory was first put forward by Lord Denning in:  in the case DHN Food v Distributors’ Ltd v Tower Hamlets (1976); who agreed that a group of companies was in reality a single economic entity, and should be treated as one; the court was entitled to look at the realities of the situation to lift the corporate veil. The Court in Adam rejected the argument by stating that there was no general principle that all companies in a group of companies were to be regard as one. The fundamental principle is that each company in a group of companies is a separate legal entity with separate legal rights and liabilities. The disapproval of the single economic unit theory was confirmed in the case Ord v Belhaven Pub Ltd (1998): where the Court did not allow a plaintiff with a claimed against one subsidiary company to substitute the parent company as defendant merely because the group might be a single economic units. Lord Denning in the Court of Appeal examined the major single economic units’ case where group structure were as single entity. It found that the case all involved the interpretation of the statute or a document. The Court reject the argument that cape was the group should be treat as one; and  confirm the principle of Salomon. It can be argued, therefore, that the group structure of (b) and its subsidiaries is legitimate and it is very unlikely that the court will hold the parent liable on the ground of fraud, sham or mere faà §ade. Conclusions Given the judicial reluctance to ignore the Salomon principles, it is highly unlikely that the court will hold (a) liable for the claims against (b) on the basis that the group structure is a mere faà §ade, or there is an express agency relationship between them or that they should be treated as one economic unit

Popular Culture (paraphrase) Essay Example | Topics and Well Written Essays - 750 words

Popular Culture (paraphrase) - Essay Example   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Both heroes and celebrities are admired by the public, and as such amass followers or 'fans'.  This is for varying reasons: heroes for doing good, celebrities because they are ubiquitous and unavoidable.  Heroes are generally held in such high esteem for their personal achievements and qualities: Karoly Tacakz, for example, is a national hero in Hungary. After a 1938 accident in which a grenade exploded in his shooting hand, making an amputation necessary, he trained with his left hand and won Olympic gold medals for shooting in 1948 and 1952 (Ruben). Celebrities, on the other hand, can become famous for less admirable traits, such as their looks, wealth, or acting ability.  Some celebrities are even focused on for doing bad things, O.J. Simpson being one prominent instance of this.  The nature of celebrity is  that  they accumulate vast numbers of fans all around the world, whereas heroes may not be widely known, partic ularly outside of their native country  Ã¢â‚¬â€œÃ‚  most non-Hungarians have never heard of Karoly Tacakz. The wide fanbase of celebrities, and  typically  narrower fanbase of heroes, reflects the fact that both heroes and celebrities are leaders in their chosen fields.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Heroes are recognized as leaders and pioneers because they are most often knowledgeable or skilful, with abilities beyond the realm of common experience. However, some celebrities clearly fall into this category: in England, many actors and actresses have been recognized by the same institution which recognized, for example, Sir Isaac Newton, and at the same level. Dame Judi Dench is one of these hero-celebrities, who has been awarded a damehood for her impressive and expressive acting skills. However,  it is demanded of celebrities  to make public appearances in a way that heroes are not – both male and female celebrities are expected to present th emselves  happily  for  often cruel  judgment on their clothes, body and looks. The daily movements of heroes are not generally recorded in tabloids or magazines, whereas sensationalized facts and even speculation of celebrities' whereabouts are readily available. Every detail of a celebrity's life, however irrelevant,  is scrutinized, such as in the recent  Rolling Stone  interview of Justin Bieber  in  which, inexplicably,  the teen pop star  was asked  his opinion on abortion (Grigoriadis).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Both heroes and celebrities have great influence on society, regardless of the level of exposure society has to them (greater for celebrities and less for heroes). Usually, although not always,  heroes inspire whereas celebrities influence: women such as Aisha Humad, whose achievements teaching Sudanese women about their rights, inspire others to follow her footsteps (McKellogg). Celebrities, on the other hand, can i nfluence people's beliefs by speaking out about certain issues, such as the Canadian athlete Clara Hughes. Her campaign to help people battle depression is an example of celebrities' words affecting how people think. Similarly, the typical lifestyle of a

Discuss the strengths and weaknesses of qualitative and quantitative Essay

Discuss the strengths and weaknesses of qualitative and quantitative research methodologies; identify the major characteristics of both methodologies - Essay Example A research method that includes the collection of words and illustration through the text comes under the research methodology called as qualitative research method. It does not include the numerical values for elaboration of the research approach (Miles and Huberman, 1994). The investigation of real-time study of scenario is the best way to understand the related positive and negative aspects (Cresswell, 2009). The qualitative research methodology presents a huge related textual material regarding the concerned matter. The views and beliefs of different authors from the literature are presented in quantitative research method. Also the actual field study results and views are generated and compared to other practitioners that leads towards the final wording about the underlying challenges. The real world scenarios are studied under this method and presented in a theoretical form. In the qualitative research method, less number of respondents are found, because each of them has to pay his/her time for conducting the survey prepared by the qualitative research analyst. It consumes time of another person for gathering the information. Without having the knowledge of field persons, only literature is not enough to understand the phenomena that cannot produce the exact outcome of the concerned matter. The selected individuals have to answer the open ended questions, which take much time as compared to close ended queries. The qualitative analysis uses different kinds of techniques for the collection of data (Cresswell, 2009). The assessment of data through the numerical values comes under the definition of quantitative research methodology. The results generation procedure is composed of tables, graphical presentation, and statistical analysis (BSBA, 2012). The quantitative research methodology requires proper procedure for sampling. All collected results regarding a single question is measured numerically and statistical analysis is performed for

Conflicts of interest in nowadays business Essay

Conflicts of interest in nowadays business - Essay Example Primary interests include all the responsibilities a person has at work depending on his/her kind of activity. Secondary interests are personal purposes and wishes such as making career, money making, doing favors for relatives. Certainly, financial motives are the most widespread causes of conflict of interest occurrence. Actually, personal interests are natural as all the people have them; however, they can easily become obnoxious in case if their motivation becomes stronger in comparison with primary interests’ motivation. The conflict of interest may be frequently present in the dormant form, but it turns into the real conflict when the person is really strongly influenced by secondary interests. Thus, there is a notion â€Å"conflict in a conflict of interests†. It appears in case when the risk of acting following secondary interests is present. More general interpretation of conflict of interest states that it is the circumstances in which a person or a company us es the official authorities for personal advantage. Actually, only the presence of conflict of interest is not considered as bad behavior as this is natural that employees or executives do have conflict of interest sometimes. ... Really, as it was explained above, conflict of interest may be present but the fact of misdeed may be absent at the same time. Here it is essential to introduce the notion of â€Å"conflict of roles† when a person has two roles at once and they are conflicting. For example, he/she may have governmental position and may own stock at the same time. Such differing of roles sometimes can lead to misdeed and misuse. Conflicts of interests may have different forms. The first form is self-dealing conflict of interest when an individual who is working in one company has a deal with the individual from another company for his own advantage. The second form is connected to the conflict of roles when a person has two jobs and the interests of one contradict the interests of another. The next form is related to family interests when a person may give to his/her relative a desired and prestigious job or an individual may buy something from the company his relative works in. Another popular form is making presents to a person who you work with. One of the important purposes of political ethics is to regulate the conflicts of interests, because the primary task of governmental officials is to provide public service not taking into account their personal interests. â€Å"Where a  conflict  exists, it should be dealt with in a transparent and accountable way. Even the mere perception that a  conflict  of  interest  has influenced an outcome can undermine public confidence in an organization’s integrity.   Having a clear policy which details specific reporting procedures and staff who are fully aware  of  their obligations to disclose any  conflicts  of  interest are effective ways  of  ensuing that they are handled appropriately, before they give rise to

Obesity in children Essay Example | Topics and Well Written Essays - 750 words

Obesity in children - Essay Example (House of Commons Health Committee, 2004) For this study, the researcher will determine the main causes of obesity as well as its negative effects on a child’s health, psychosocial and cognitive developmental. Prior to the conclusion, the researcher will provide some recommended strategies that could effectively counteract obesity. Obesity is not only a serious health condition such as eating disorders but also a lifestyle problem that is visible within a person, family, and the society. (House of Commons, 2004) In fact, several studies show that obesity is caused by abnormal food intake or poor diet (Styne, 2005), genetic factor such as a metabolic defect (Roth et al., 2004; Rosmond, 2002) or the leptin deficiency and the use of steroids (Link et al., 2004). Lifestyle and sedentary behavior like ‘playing computer game or watching TV while eating’ is also associated with obesity. (Tremblay & Willms, 2003; Swinburn & Egger, 2002) The major cause of obesity is not certain because each person has different capacity of burning calories. (Jebb & Prentice, 1995) Binge eating or the habit of being unable to control over eating could lead to obesity. Due to the inability to control the amount of food they eat, individuals who have binge eating problems have a frequent episodes of eating significantly large amount of food all at the same time. (de Zwaan & Mitchell, 1992) For this reason, obese individuals tend to continuously eat even when they are already uncomfortably full. The health consequences of people with binge eating problems are related to the diseases that can be observed among the obese individuals. This includes health problems such as: (1) high blood pressure; (2) Type 2 diabetes or non-insulin dependent diabetes mellitus (NIDDM); (3) high blood pressure; (4) atherosclerosis; (5) high cholesterol levels; (6) gallbladder disease; (7) atherosclerosis; (8) cerebral hemorrhage; (9)

MPH599 - Culminating Project Mod 4Case Assignment Essay

MPH599 - Culminating Project Mod 4Case Assignment - Essay Example In doing so, they have data on what is being done and what is working. Involving a representative can only improve the work to be done. The Centers for Partnerships and Strategic Alliance also would be a helpful group to involve as they are involved in some of the granting that is being done for this problem and may be of great help to this group in determining funding that might be available. The NIHCM is a non-profit organization whose mission it is to promote improvement in health care access, management and quality and to foster dialogue and find creative workable solutions to American Health System Problems (nihcm.org). Further ASTHO which is a national nonprofit organization representing the state and territorial public health agencies of the US, US Territories, and District of Columbia (ASTHO.org). There is of course a need for involvement of the children themselves and their parents as anything that comes out of this affect them in some way. Physicians, School nurses and the health care community need to be involved as they are the primary people to carry out any of the plans or principles that come from this. They will also be the data collectors. The local community, schools, and Universities will need to determine how they can help with playgrounds and safe walking and biking trails. Finding tax money to make these improvements may be necessary and involving this group ahead of time will make that process easier. Last but not least are the schools and their contract with the vending machine industry. It makes no sense at all for a child to eat healthy food in the cafeteria and then be able to go out in the hall to get M&Ms. Of course, we know that this is a livelihood for many of these people but what will be needed is for them to change the kind of snacks that are available here. This includes things like Coke and Pepsi machines. This will not be an easy task, however, involving them early in the process will help the process become more

Impact of Employee Participation in Decision Making on Job Research Proposal

Impact of Employee Participation in Decision Making on Job Satisfaction - Research Proposal Example to these public enterprises to comply the governance code by ensuring that these enterprises are directed and managed at board and management level in a fair and transparent manner. The Corporate Governance Code encourages these enterprises to create value through innovation and development, implement effective control systems and increase accountability and transparency. The general public has a very high expectation for the services rendered by these enterprises. Therefore, these enterprises should give special emphasis on maintaining quality in their services and delivering the services on timely basis. Failure to provide the services up to the expectations of the public would hinder their trust and confidence on these enterprises. For the Maldives public enterprises to survive and to sustain in this turbulent and bombarded economic and business environment, collective and joint efforts of management and employees are vitally important. The participation of employees in organizational decision making in these enterprises and the incorporation of employees opinions and suggestions in formulating company policies and strategies are paramount important to achieve the competitive advantage over the competitors. Participative decision making in these enterprises would enhance job satisfaction thereby ultimately achieving higher organizational performance. When employees are given some degree of autonomy in their work, they will design their work such in a way that it will produce the best result, mutually benefitting the enterprises and the employees. Enterprises are benefitted by achieving higher productivity in employees’ work while employees are benefitted by achieving job satisfaction. Further, employees’ will feel that they are part of the enterprises and will have a sense of belongingness to the enterprises. This will result the retaining of skilled employees due to the employees job satisfaction and establishment of quality work life in these

BAN SMOKING IN PUBLIC PLACES Essay Example | Topics and Well Written Essays - 3500 words

BAN SMOKING IN PUBLIC PLACES - Essay Example We claim to be Ð ° nation having freedom and equality, Ã'•Ð ¾ therefÐ ¾re, the point of view of Ã'•mÐ ¾kerÃ'• is explicit that not Ð °llÐ ¾wing them to Ã'•mÐ ¾ke in public is taking Ð °wÐ °y their freedom. Nevertheless, my point is that Cigarette Smoking Ã'•hÐ ¾uld be banned in public places because of the health risks, it impÐ ¾Ã'•eÃ'• on people who are expÐ ¾Ã'•ed to Ã'•ecÐ ¾ndhÐ °nd Ã'•mÐ ¾ke. Imagine going to the reÃ'•tÐ °urÐ °ntÃ'• or bars and unable to enjoy Ð ° nice meal or have Ð ° gÐ ¾Ã ¾d time because the place is Ð ¾verwhelmed with cigarette Ã'•mÐ ¾ke. Not only the smell of the Ã'•mÐ ¾ke is bad, it clings to clothing, hair, skin, and irritates eyes causing them to water and itch. How pleÐ °Ã'•Ð °nt is that? To many nÐ ¾n-Ã'•mÐ ¾kerÃ'• that is not very pleÐ °Ã'•Ð °nt, especially when it is harmful to their health. This eÃ'•Ã'•Ð °y will argue why Smoking Ã'•hÐ ¾uld be banned from clÐ ¾Ã'•ed-in public places. There are over Ð ° billion cigarette Ã'•mÐ ¾kerÃ'• Ð °crÐ ¾Ã'•Ã'• the world. Ð  large percentage of these Ã'•mÐ ¾kerÃ'• comes from America. For many years, people have been trying to put Ð °n end to cigarettes and their usage. Cigarette Ã'•mÐ ¾king is one of the top three preventable cÐ °uÃ'•eÃ'• of death Ð °mÐ ¾ng Ð mericÐ °nÃ'•. Not only are the people who Ã'•mÐ ¾ke affected by its dangers, but Ð °lÃ'•Ð ¾ the people who chÐ ¾Ã ¾Ã'•e not to Ã'•mÐ ¾ke. The effectÃ'• of cigarettes are increÐ °Ã'•ingly taking their toll. Banning cigarettes in public is Ð ° gÐ ¾Ã ¾d way to help prevent the dangers of cigarette Ã'•mÐ ¾king tÐ ¾wÐ °rdÃ'• thÐ ¾Ã'•e who are Ð °gÐ °inÃ'•t it. Johnsson and his co-authors report in their study that cigarettes Ã'•hÐ ¾uld be prohibited in public places because they are hÐ °zÐ °rdÐ ¾uÃ'• to the environment, they have Ð ° great influence on young children to Ã'•tÐ °rt smoking, and they are harmful to other people’s health (Johnsson et al, 2006). TÐ ¾bÐ °ccÐ ¾ Ã'•mÐ ¾ke cÐ ¾ntÐ °inÃ'• more than 4,000 chemicals in it. Forty of these chemicals are carcinogenic and eight of them Ð ° clÐ °Ã'•Ã'• Ð  carcinogenic,

The companys clothing and shoe designs typically feature Essay Example for Free

The companys clothing and shoe designs typically feature Essay Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrà ¼der Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany. Puma is also based in Herzogenaurach. The companys clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidass current official logo.The company revenue for 2012 was listed at â‚ ¬14.48 billion. History Gebrà ¼der Dassler Schuhfabrik Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12. 4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf Rudi Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg. Adolf Adi Dassler started to produce his own sports shoes in his mothers wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brothers business, which became Gebrà ¼der Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mothers laundry,[6]:5 but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the worlds first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owenss haul of four gold medals, his success cemented the good reputation of Dassler shoes among the worlds most famous sportsmen. Letters from around the world landed on the brothers desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II. World War II and company split Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party than Adolf. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943, when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: The dirty bastards are back again, Adi said, referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.[9] After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in. The Dassler factory, used for production of anti-tank weapons during the war, was nearly destroyed by US forces in April 1945, but was spared when Adi Dasslers wife, Kà ¤the, convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers shoes. The brothers split up in 1947, with Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is popularly claimed that the name is an acronym for All Day I Dream About Soccer, that phrase is a backronym; the name is actually a portmanteau formed from Adi (a nickname for Adolf) and Das (from Dassler). Early years and rivalry with Puma Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname the town of bent necks—people looked down to see which shoes strangers wore. Even the towns two football clubs were divided: ASV Herzogenaurach club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolfs footwear. When handymen were called to Rudolfs home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.The two brothers never reconciled, and although both are buried in the same cemetery, they are spaced apart as far as possible.[citation needed] In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germanys first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Pumas first Olympic gold in Helsinki, Finland. The original Adidas logo until 1997, it is now used on Adidas Originals At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.

Pest Analysis of Sainsburys in a 3rd World Country Essay Example for Free

Pest Analysis of Sainsburys in a 3rd World Country Essay Interest rate, economic growth, monetary and fiscal policy, inflation and the exchange rates are the important economic factors. These factors play a vital role in a firm’s business strategy and decision making. Every country has it’s own culture and the nation has a strong impact on their living. The social and cultural influences on business vary from country to country. Social  factors include the cultural aspects and include health consciousness, language, population growth rate, age distribution, career attitudes. Trends in social factors affect the demand for a companys products and how that company operates. For example, the roles of men and women in the society. Furthermore, companies may change various management strategies to adapt to these social trends Technological  factors have vital place in PEST analysis. Some markets are labour intensive and some are capital intensive. Technological factors determine  barriers to entry, minimum efficient production level and influence  outsourcing  decisions. It is one of the major drivers of globalization and is the base for competitive advantage. Innovation is offered to the customers or consumers through technology for example internet banking, smart phones etc. It also enables the firm to produce a product cheaply and to a better quality in standard. Pakistan is the sixth most populated country in the world with over 180 million people. It is estimated that the 25% of the population belongs to the middle income class. It is also estimated that 55% of the Pakistani population is in the 10-40 years age bracket. The upper middle-income class is estimated at 17 million with relatively high per capita income which favours more consumer spending. The average Pakistani consumer spends 42% of his income on food related products. The upcoming changes in demographic will create opportunities and challenges for businesses in Pakistan. Pakistan’s food retail sector is unorganised and highly dominated by independent small stores. Over the past few years, some large European food retailers have opened stores in all major Pakistani metropolitan cities like Makro, Metro and Carrefour (Hyper star). Pakistani families are attracted towards these stores due to their strategic location, multiple product range and imported processed food. Studies also show that there has been a significant shift to organized format of shopping from traditional format, in urban areas. This provides a challenging and profitable opportunity to other food retailers to enter the market. Sainsburys provides convenient shopping under one roof, has wide range of products, consumer friendly environment, large storage and discounted prices. These factors give Sainsburys an advantage over other food retailers currently present in Pakistan. If Sainsburys decides to enter in food retail sector then it has to perform a PEST analysis. PEST Analysis of Sainsburys in Pakistan : Political Factors : The political factors revolve around the current government in a country. Currently, in Pakistan, the ruling party is Pakistan People’s Party which was democratically elected in 2008. Though it is backed by western powers but still is considered to be a weak government. The basic questions arise such as how stable is the political or is there any government intervention in the economic policy making or laws and legislation protecting the businesses. Unfortunately, due to weak governments in the past, the security and corruption has been the key issues Pakistan has been facing over the the last decade. Which certainly is not a good sign for any foreign investors. However, giants in food-retail sectors like Metro and Carrefour ( hyper star) have set an example with an increasing growth in profit and expansion even in such circumstances. Sainsburys may enter in the Pakistani market with it’s variety of products which are available under one roof, as the increasing trend in urban areas shows, there will be high demand for it. Political factors may also include the goods and services which the governments want to provide or be provided. Sainsburys collects much of it’s revenue by selling it’s wide range of wines and spirits. Pakistani law prohibits the sale or consumption of any type of wines and spirits within its geographical boundaries, Sainsburys will not be allowed to sell it in their stores which may negatively affect their sales. Government of Pakistan ensures that there is foreign investment in Pakistan and it has signed a few trade agreements too. It also provides foreign investors the incentives to invest here. Partial ownership by the Pakistan government usually serves as an insurance policy for the share holders and the investors. Economic Factors: Extremely volatile oil prices are the root cause of global financial crisis in Pakistan which has also worsened the energy crisis. These two factors increase the cost of production. High inflation is a key resultant of it As Sainsburys produce much of it’s products in stores so they may go beyond their feasible region in producing a product. Interest rates are at their peak, economic growth is quite slow and this is due to the low level of lending and purchasing power of the consumer is weak. Though it is a labour intensive country and labour supply is quite high and also available at low cost than most other countries but unemployment is rising regardless of the above mentioned fact. The gap between rich and poor continues to expand and the percentage of poor is increasing everyday. However relatively quite cheaper labour may do a significant impact in Sainsburys production. It will also bring employment opportunities for young and skilled labour. Heavy loans from financial institutions like IMF and world bank has made the government in debt upto neck and there are no significant changes in sight. However financial aid packages in the name of war on terror and from the friends of Pakistan has kept the economy from collapsing. Pakistan has integrated with global economy and has brought positive impact on economy with increase in GDP. Despite of the worse conditions, Investing in such a country where cheap labour is available and more than half of the country’s population lies in the labour force, targeting middle-income class-keeping the fact in mind that government provides support to private investors would not be a bad decision. Social Factors : The culture and religion are very close to each other in Pakistan. As mentioned above this will affect the sales of wines and spirits of Sainsburys as it is not only prohibited by the dominant religion and prohibited by law but the targeted class does not accept it too. Health and Education are the two important sectors for any developing nations and Pakistan lack both of them and government of Pakistan fails to allocate the required budget in both the sectors. However, people like to shop and come with families to the big retail stores. There has been a significant shift from traditional to organized format. The studies show that 11% of the population tend to buy long life food related products in advance for a month. Sainsburys provides a healthy and safe environment to work with,which for a change would attract the people to work and shop here. In comparison to the past, women have also started to contribute in the labor force. Language will be a barrier for the citizens of Pakistan as english is not the first language in Pakistan. Buying imported products is considered a status symbol in Pakistan so there is a high demand for foreign products in Pakistan and is appreciated in the local market. According to studies people spend 42% of their income on food related products. So there will be high demand for a food related products provided by Sainsburys. Technological Factors : Technological expertise is overflowed in Pakistan as the labour supply and demand for IT professionals is high. There has been an improvement in the industrial sector but still the country’s imports are higher than exports. Since it is a labour intensive area and not capital intensive so use of technology higher the cost of production but shift to focus more on labour may help Sainsburys to produce it’s products relatively cheaper. There is also a trend of buying products online seen. Sainsburys already provides the service of buying it’s products online which saves much time so the typical â€Å"9-5† workforce can also be targeted.

Italian Market Entry By Superior Chocolate Marketing Essay

Italian Market Entry By Superior Chocolate Marketing Essay Superior Chocolate (SC) is a UK based producer of high quality organic chocolates. The firm has three product lines, namely (a) block chocolate, (b) chocolates for special occasions and (c) speciality chocolates. All chocolates are produced with high quality organically grown ingredients. Whilst the company is far smaller in size than the global and regional market leaders, the firm has established market presence in the UK, the USA and Australia and production facilities in the UK and Australia. The company has adopted a comprehensive marketing strategy for (a) improvement of competitive advantage by improvement of financial strength, and (b) expansion into other markets, in both emerging and developed countries. SC is now actively examining the potential of different foreign markets for entry and expansion, from various business perspectives. Objectives This study aims to investigate and analyse the potential of the Italian market for entry by Superior Chocolate. The study entails the conduct of a focused situation analysis of the Italian market and an examination of the various routes for entry. Such analysis and examination is followed by appropriate recommendations and a concluding section. 2. Analysis of Italian Market The analysis of a national market for purposes of entry and expansion by foreign business organisations is a complex and multi-dimensional task that involves assessment of various market factors, environmental conditions, extent of competitiveness and existing opportunities and threats (Gilligan Wilson, 2005, p 48-51). This study focuses on important market factors in order to produce a representative snapshot of existing conditions and to thereby facilitate decision making on entry and expansion options. Market Analysis Whilst Belgium and Switzerland are globally known for the excellence of their chocolate making skills, chocolates are extremely popular in most European countries and both the UK and Italy have strong chocolate markets (Mintel, 2010, p 1-2). Chocolate consumption in the UK at approximately 600,000 tonnes per year is however much more than that of Italy, which consumes approximately 215,000 tonnes every year (RTS Resource Ltd, 2010, p 1-2). The consumer expenditure on chocolates in European countries in 2007 is detailed in the chart provided below. Consumption of Chocolates in Europe (RTS Resource, 2010, p 1) Information obtained from various surveys and reports lead to the following conclusions about existing market conditions in Italy and other European countries. Expansion of the chocolate market in the immediate future appears to be limited because of low population growth forecasts, depressed economic conditions and competition from other snacks and indulgences. The market is reaching saturation level and much of its growth is coming from market segments rather than from total expansion. The market is in a state of maturity and growth is less than 1% every year. Marketing experts feel that European chocolate sellers should try to improve their market shares by (a) exploiting the health properties of chocolate, (b) engaging in product differentiation through use of shapes, ingredients and packaging, (c) increase in brand diversification, (d) introducing low calorie and low sugar products, and (e) developing the super premium sector. Whilst opportunities do exist in the chocolate market, they are becoming increasingly difficult to find because of increasing market competition and fragmentation (RTS Resource, 2010, p 2). Environmental Analysis Careful environmental analysis of target markets enables prospective market entrants to understand the various environmental features that are different, in small or large measure, in such target markets from those of their existing markets. An understanding of such differences helps organisations in shaping their entry strategies (Hooley, et al, 2008, p 81-86). Such environmental analysis is normally carried out through the examination of political, economic, social, technological, environmental and legal aspects in line with the well known PESTEL format (Hooley, et al, 2008, p 81-86). It is however unlikely that any significant political, environmental and legal issues could cause concerns about the entry of Superior Chocolate in Italy because both Italy and the UK are governed by EU regulations and norms. SC should thus, for purposes of environmental analysis, focus mainly on economic and social issues (Mintel, 2010, p 1-2). Italy is an advanced and affluent nation with an annual GDP of 1.74 trillion USD and a per capita income of 29,900 USD. The ongoing economic recession has however hurt the Italian economy significantly and both annual GDP and per capita income have reduced significantly from 2007 levels. Future growth prospects are also not very optimistic and the country expects to face bleak economy conditions for some years to come. Such depression in economic conditions has obviously led to reduction of discretionary incomes, losses of jobs and decrease in consumer spending (Central intelligence, 2010, p 2-3). The consumption of chocolates has however not been affected, even though the segment has not shown any significant growth in the last two years (Mintel Snapshotà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ ¦, 2010, p 4-9). Whilst such trends provide reason for some optimism, continuance or worsening of economic conditions could well lead to reduction in demand and consumption of chocolates in Italy. Italy is an ageing society and with the death rate exceeding the birth rate, the population of the country is decreasing steadily. The average age of the country, at approximately 44 years, is higher than the average European age and significantly higher than that of the UK. With consumption of chocolates being associated with children and young people, the growing average age of the country could lead to stagnation or even reduction in demand for chocolates in future. Italian society is also culturally very different from that of the UK (Central intelligence, 2010, p 2-3). Italians are fiercely proud of their history, society and culture and tend to be ethnocentric in their choice of products. This is even more pronounced in personal preferences like clothes and food. Research has conclusively revealed that greater levels of ethnocentricity by and large lead to preferences for local products, thereby making it difficult for foreign companies to enter and expand in such markets (Arvi dsson, 2003, p 34-39). Porters Five Forces Analysis Porters Five Forces Model provides a useful tool for the analysis of the extent of competitiveness in a particular industrial or sector. Such analysis is done by investigation of five specific market forces, namely (a) the extent of rivalry between market participants, (b) the power of buyers, (c) the power of sellers, (d) the potential threat from new entrants, and (e) the threat from substitutes (Porter, 2008, p 7-15). The extent of competition between market participants is intense. As a strong consumer of chocolates and cocoa products, the Italian chocolate market is crowded by global, regional and local suppliers. With Belgium and Switzerland being geographically proximal, numerous chocolate producers from these countries service the Italian market. The power of buyers is very high because of the numerous choices available to them. The power of suppliers is however low because the ingredients used for production of chocolates are essentially generic in nature and freely available. Chocolates are an easy entry business area in terms of investment and technology and the threat from new entrants, especially those of local origin is high. With new developments in foods and snacks occurring frequently, the threat from substitutes is also high. It is evident from the above analysis that the market for chocolates in Italy is not just sophisticated, mature and slow growing, but also intensely competitive in nature. Areas of Opportunity Whilst the market for chocolates in Italy is undoubtedly slow-growing and intensely competitive, the popularity of chocolates among western populations is an undeniable fact. Italy, with a consumption of more than 200,000 tonnes per year is the fourth largest consumer of chocolates in Europe (Mintel Snapshotà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ ¦, 2010, p 4-9). Such a strong market undeniably provides opportunities for new entrants. Superior Chocolate, with its range of high quality chocolates produced with organically grown ingredients will essentially target the premium segment of the product. It should be able to find strong niche opportunities through careful differentiation of product qualities and carefully chosen marketing and distribution strategies. Consumption of chocolates is now being associated with a range of medical benefits and chocolates could in future become a strongly recommended consumption product for ageing populations (Stibich, 2009, p 1-2). Such changes in consumption patterns could be significantly important for the ageing Italian population and lead to strong growth in chocolate consumption in future. It is important to note that Italy just about one third of the chocolate consumed in the UK, even though its population is practically 80% of that of the UK. Increase in per capita consumption levels of chocolates in Italy to those of the UK can lead to significant market expansion and cr eate substantial market opportunities for Superior Chocolate. Entry Routes International expansion and marketing not only requires very careful analysis of market situations and business environment but also an appropriate choice of entry strategy. Business firms wishing to enter new markets can choose from a range of alternatives starting with direct export of products to importers in target markets to appointment of franchisees, setting up of joint ventures or investment in fully owned facilities (Kotler, et al, 2008, p 71-77). The choice of entry routes is shaped by a number of external and internal considerations like existing production capacity, distance of target market from current production centres, cost of investment in production facilities in target locations and local environmental considerations (Kotler, et al, 2008, p 71-77). Most organisations that supply non-perishable products to proximal countries choose direct exports as the favoured mode of entry and support such exports by strong local marketing and distribution facilities (Hooley, et al, 2008, p 81-86). Whilst direct exports could facilitate the entry of Superior Chocolate into the European market, the additional freight and cold chain costs could well make the firmà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s products uncompetitive in the long run, especially in comparison with competitors in proximal countries or those who have local production facilities. SC must essentially aim to establish its captive production facilities in Italy, even though it can initially enter the market through direct exports. Such a medium term strategy will not only enable it to be more competitive in terms of costs and prices but will also enable it to adapt and customise its products in line with local preferences. The company must, if such a strategy is adopted, decide between putting up its own facilities and entering into a joint venture with a local business firm for production and manufacture of chocolates. The decision to set up own facilities in foreign countries, whilst keeping full control of the business within the organisation, is however far more difficult to implement because it calls for detailed environmental and cultural knowledge of the target market. The adoption of the joint venture route on the other hand entails entering into a partnership with a local organisation for sharing of investments, management control, responsibilities and profits of the proposed business (Adcock, 2000, p 35-42). Whilst joint ventures require mutual understanding, collaboration and a spirit of give and take and beneficial partnership, they enable foreign companies to associate with local business organisations and take advantage of their knowledge of local environmental, social and cultural condit ions (Adcock, 2000, p 35-42). 3. Recommendations The foregoing analysis of market and environmental conditions leads to the inescapable conclusion that the Italian market for chocolates, whilst strong and with potential for good future growth, is at present increasing very slowly and is furthermore fragmented and intensely competitive. With the Italian economy experiencing a prolonged period of economic downturn, Superior Chocolate will have to face and overcome intense competitive challenges and difficult market conditions in order to establish and expand its product line. The demanding market and environmental conditions, coupled with the ethnocentric social and cultural environment, call for the careful selection of entry strategy. It is recommended that the firm should engage in planned market activity and enter into an agreement with a strong, reliable and well known local business firm for production and sale of chocolates. Such a strategy will enable SC to obtain extensive information about local market realities and customer preferences and adopt appropriate business strategies. Market leaders like McDonalds, KFC and Mark and Spencer are using the joint venture route successfully to expand their operations in foreign locations. Superior Chocolate will also benefit from adopting such an entry route. 4. Conclusions Superior Chocolate is a UK based producer of high quality organic chocolates. The firm has three product lines, namely (a) block chocolate, (b) chocolates for special occasions and (c) speciality chocolates. The company has adopted a comprehensive marketing strategy for (a) improvement of competitive advantage by improvement of financial strength, and (b) expansion into other markets, in both emerging and developed countries. This study investigates and analyses the potential of the Italian market for entry by the company. The analysis makes use of a focused situation analysis of the Italian market and an examination of the various routes for entry for its final recommendations. The analysis of market and environmental conditions leads to the inescapable conclusion that the Italian market for chocolates, whilst strong and with potential for good future growth, is at present increasing very slowly and is furthermore fragmented and intensely competitive. The demanding market and environmental conditions, coupled with the ethnocentric social and cultural environment, call for the careful selection of entry strategy. It is recommended that the firm should first enter the market through direct exports and thereafter enter into an agreement with a strong, reliable and well known local business firm for production and sale of chocolates. Such a strategy will enable SC to obtain extensive information about local market realities and customer preferences and adopt appropriate business strategies.

Plagiarism and the Casual Plagiarist Essay -- Exploratory Essays Resea

Plagiarism and the Casual Plagiarist It is a random Thursday night on the first floor of Brewster Hall and the Campus of State University when a frazzled young girl wanders into the room of a fellow student inquiring about The Stranger by Albert Camus. She needs to have a three page paper completed by tomorrow and cannot find a kick start on the essay writing process. Since her peers are on the level of the common doormat concerning Camus, she was left without any further help. However, had she just typed â€Å"the stranger, camus† into Google, three of the first ten sites listed would have directed her to either free or paid essay sites. While this student simply sat down and worked on her paper, the option to find a pre-made research paper was dangerously accessible to this time strapped student. However, it is these emotions that paper sites play up along with a general apathy towards plagiarism among students that make a stressed student deciding whether to plagiarize or not more inclined to go forward with the plagiaristic activity. One of the sites that the aforementioned student could have found a Camus essay on is megaessays.com. This site boasts a four page paper about freedom and death in The Stranger. However, upon signing up for the site, one must register and accept the terms and acceptable use policy, but this policy is a separate page that is not shown when the essay abstract comes up. So, the site that claims â€Å"immediate access to thousands of high quality papers and essays† on its main page also has the following in its acceptable use policy (note the spelling of plagiarism on this website): You acknowledge and agree that the license granted under these terms does not pe... ...ttp://libwww.syr.edu/research/ej/index.html>. â€Å"Questions† and â€Å"Acceptable Use Policy.† Megaessays.com. 19 September 2004. 2001-2004 Mega Essays LLC. â€Å"School Sucks: Download Your Workload (homepage)† 19 September 2004. 1996-2004 School Sucks. . Schoolsucks.com. â€Å"School Sucks- Info-Students.† 19 September 2004. 1996-2004 School Sucks. . Rosenfeld, Jesse. â€Å"Students Turned off by Turnitin.† The McGill Daily. 8 September 2003. The Daily Publication Society. . Witherspoon, Abigail. â€Å"This Pen for Hire.† Harper's. June 1995: 49-57. WilsonSelectPlus. E-Journals. State University. 19 September 2004. .

Innovative Waste Disposal :: essays research papers fc

As humanity develops new technology, the magnitude and severity of waste increases. When computers were developed, it widely was believed that the need for paper would be eliminated. On the contrary this was widely proven false and we are now utilizing more paper than ever. Canada is not an exception as the typical Canadian generates an average of three pounds of solid waste each day1. This alone shows what a careless species we have become- using and disposing materials without even considering the damage we are causing. With half a trillion tones of waste around the world, only 25% may be reused for a second or third time and less than 5% can be renewed limitlessly1. These facts are true only in developed countries. Since these traditional waste reduction methods have been proven inefficient, we must endorse new innovative technology to arrive at a solution. Traditional methods of waste disposal have proven to be ineffective and have caused harmful effects on the environment. The most popular and inexpensive way to get rid of garbage is burial, but burying your problems does not necessarily mean getting rid of them. Landfill sites pose as severe ecological threats as these mass garbage dump yards overflow with trash and frequently contaminate our air, soil and water with hazardous wastes. About 400 million tons of hazardous wastes are generated each year1. A large-scale release of these materials can cause thousands of deaths and may poison the environment for many years. For example many industrial companies around the world cannot afford to enforce the strict pollution regulations set by many developed countries. This usually forces these types of companies to move to developing countries where pollution regulations are very lenient. These developing countries knowingly accept environmentally hazardous companies usually because they ar e in desperate need of employment. The harmful effects of these companies were clearly illustrated in the 1960s and 1970s when residents living near Minamata Bay, Japan, developed nervous disorders, tremors, and paralysis in a mysterious epidemic. The root was later found to be a local industry that had released mercury, a highly toxic element, into Minamata Bay. The disaster had claimed the lives of 400 people1. Since 1970 you can bet that a lot more than 400 people have died as a result of waste disposal. If the type of waste disposal were cheaper and effective we wouldn’t have to deal with waste problems, which still plague mankind today.

Flood of Epic of Gilgamesh and Book of Genesis of the Holy Bible :: Epic Gilgamesh essays

The Flood of Gilgamesh and Genesis  Ã‚   The Epic of Gilgamesh records a story of a world-wide flood and pre-dates Genesis. So some claim that this invalidates the Genesis record. But P.J. Wiseman presents an interesting theory in this regard in his book Ancient Records and the Structure of Genesis (New York: Thomas Nelson, 1985). He believes that Moses did not write Genesis but rather translated it from ancient stone tablets written in Cuneiform script. The tablets each would have been originally written by eye-witnesses of the particular events, or those who received their information from eye-witnesses. He breaks Genesis into parts according to the phrase "These are the generations" (KJV; "This is the history" - NKJV; "This the account" - NASB; NIV; Gen 2:4; 5:1; 6:9; 10:1; 11:10; 11:27; 25:12,9; 36:1,9; 37:2). He compares the use of this phrase and the structure of each section to the stone tablets written in cuneiform script. Many of these tablets have been discovered and they date to the third millenium BC. Wiseman's theory is that Genesis is translated from individual tablets which would have contained the material before each occurrence of the above phrase. So the narratives of the creation of the universe (Gen 1) and of the Garden of Eden (Gen 2) would have been written on one tablet by Adam as these events were revealed to him by the only Eye-witness of the events, God Himself. The narratives of the Fall and subsequent events would have been written on another tablet by Adam as an eye-witness of the events. Adam then passed each of these tablets on to his descendant Seth. Seth then recorded the events of Gen 5 and passed the tablets to his descendant Noah. Noah then recorded the events of Gen 6-9 and passed the tablets to his descendant Shem, and so one until Joseph. Joseph then recorded the final chapters of Genesis and placed all of the tablets in the library of the pharaohs. Moses then, while in pharaoh’s court, would have had access to these tablets. He then translated them into his native Hebrew. The above theory "fits" with various evidences in the Scriptures. For instance, it would explain such passages as Exod 6:3: "I appeared to Abraham, to Isaac, and to Jacob, as God Almighty, but by My name, LORD [YHWH], I was not known to them." But the Tetragrammaton appears in Genesis, making for an apparent contradiction.

Control System- Pressure Regulator

A type or certain group of elements that function together as a unified whole, is a system. This widened description thus gives some meaning to control systems as a whole. By re-establishing the basic principles and functions worked out, a system's limit can be extended to include little or more characteristics just as long as each singular variable contributes in a way to the particular system activity. This explains that the system does not halt interaction to other systems or peripherals. In the process industry, the term control system is sometimes normally used to specify a process, and the apparatus basically required to run the process. The system is tested with various actions so it will conform to a standard, these include; load, commands and disturbances which cause it to respond in some individual manner. A system is best made so that it will respond positively. In order for a system to act in the way prescribed is to control the system. The basic concept of comparing the measured and prescribed system performance, and then taking any action to change the process thereby minimizing errors, is called negative feedback. The system can vice-versa be called a closed-loop control system, or a negative feedback control system. To make a system automated it should be mechanized. To create the maintenance of a constant value in a control, is not the major primary objective of control; once the prescribed behavior is achieved, the control function is fulfilled. Although the use of control measure is in most cases involved with mechanical equipment, they can also be used in fields such as (e.g. in the social, biological or in different other systems). The science of achieving control, by using or not using feedback, is the method of control theory. This is applicable to system control in general. Most control systems have evolved by the practice of trial and error, for the critical design of system controls with the need for extensive analysis of two factors, the control devices and the process. 2.0 TYPES OF REGULATORS- 2.1 SIMPLE PRESSURE CONTROL SYSTEM (SELF OPERATED REGULATOR): For a typical uncontrolled system, let us say it is required for it to provide a standard pressure, P, at a given measure and that the discharge, Q2, provides for an external system, which, its need for this fluid varies. At a given time interval, the external system regulates valve No. 2 to comply with the needed specifications. The curves given in Fig 1.0 FIG 1.1 Shows the way in which it alters the process of the pressure. In earlier results in time, t1, some initial stable condition exists where, Q1 and Q 2 are of the same and the process pressure is significantly at the aimed equivalent. A level change occurs at, Q1 when time is at, t1, this reduces the fluid mass between the valves. This is followed mainly by a drop in the process pressure. For a system which is uncontrolled the pressure decline will continue until the drop over valve No. 1 is enough again to build equal flows and a new constant state functioning condition is gained. The procedure can be controlled; i.e. the suitable needed pressure can be managed if the significant rise in Q1 were gotten by increasing the opening of valve No. 1. A typical way of doing this is given in Fig 1.1. FIG 1.3 The response for the process pressure is sent to a spring opposed diaphragm that gives free way for the pressure to manoeuvre the valve. In a working mode, the contraction in the spring will be set so that at some constant state working condition the required process pressure, acting on the diaphragm section, this balances the force that the spring carries. The aimed process pressure is known as a set point. Changes from the set point which is caused by load variation will be controlled because as the process pressure differs, the matching force given back to the diaphragm will regulate the valve position to reduce the pressure variance to a certain range of value around the set point. The careful control of the pressure will rely on how big a flow change the regulator will be able to carry out for a minimal amount of pressure. The regulator flow change to process pressure change is the gain of the regulator and this will rely on the diaphragm area, the valve size, stiffness of the spring, and the general pressure drop over it. The corrective activity done by the regulator is proportional to the change of the process from its set point. Such an element is called the proportional or proportional mode, control. When using the proportional control, the corrective action can only carry on when some different outlines exist. The final pressure change needed to completely stroke the regulator is known as the proportional band and it shows around what limits the regulator can control. FIG 1.4 illustrates where the process measurement supplies the whole valve actuating force, this is known as self-operated regulators. FIG 1.5 The above demonstrates a self operated regulators made for the control of temperature, flow and level. The operation method is practically the same with the pressure regulator. They are widely used in various applications of specialty in the industrial field. 3.0 PILOT OPERATED PRESSURE REGULATOR: This regulator uses a little pilot valve assembly to aide in actuating the main valve. Generally the pilot operated pressure regulator shown in Fig 1.6 FIG 1.6 when in operation, the process pressure works on the lower side of the main diaphragm which is similar to the self operated regulator. The pilot also quantifies the process pressure and, upstream pressure as power source, changes the loading on the top side of the main diaphragm. The diaphragm serves as an amplifier, generally bearing a gain from process to loading pressure of 10 to 20 psi per psi. This is because of both feed back path ways one through the direct one and the other through the pilot, the regulators demonstrate a more complex control action than the simple proportional mode. The pilot operated regulator are available for all the four major process variables; flow, pressure level and temperature even though the direct acting path is left out in some cases. With the pilot operated regulator it is generally easier to achieve a greater regulator gain. Both the self and pilot operated regulators share similar attributes that have, in many cases, brought about some restraints. In some instances like if the fluid is corrosive, loaded with contaminants or of very high temperature, apparent issues may arise. Essentially at most one of the diaphragm casings, should, be able, to hold the maximum process pressure. The most possibly vital deficiency, from, the basis that static and dynamic elements of any specific form of process; i.e., level, pressure, etc. can differ respectively from one installation to the other so the choice of the amount of gain to be designed into a regulator without causing any sort of system instability, is made a very tasking procedure. It means that the regulator can not be altered to suit the characteristics of the process to which it has been applied. This Fig 1.7 is the block diagram of a pilot operated regulator FIG 1.7 3.1 INSTRUMENT CONTROL: The pressure control system illustrated in Fig 1.8 FIG 1.8 it surpasses all the limits considerably attached to the self and pilot operated regulators. It generally contains three detachable hardware pieces: the process controller, the control valve, and the valve actuator. Other controllers such as this stands for one of an entire family of peripherals generally referred to as instruments. The process fluid touches only the control valve and its sensing element. This is a small part which has no orifice and could get contaminated. They can be made from several types of materials to achieve high standard against corrosion and temperature. An external source for pneumatic power is used for working parts in the controller to provide clean, dry instrument air. The air supply is regulated so that the pressure is at a standard rate and that the controller and actuator are made to work with a standard pressure signal level, free of the process fluid pressure. A regular standard pressure supply is within 20 psig with a usual ranging of signal within 2 to 15 psig. They are ready for use with numerous sensing element and they give the significance of the process which is being controlled. They are commonly known as indicative controllers. To minimize trial and error the set point is normally calibrated to generally prevent subsequent start ups. The Fig 1.8 is like most pneumatic controller models, it has two levels with an adjustable measure of response and amplification around both levels. The input variable moves an end of a beam which holds the air flow through a nozzle. The pressure of the nozzle is sensitive to the point of the beam itself. The pressure of the nozzle performs on the top diaphragm of a pressure equal valve assembly that is the second amplifier level. As a result of the huge valve ports it is has the capacity to give an extreme flow progression to the actuator which works as a power amplifier. The pressure is given back to the amplifiers which moves the nozzle beams in a direction which opposes the sensing effect. Element motion ( i.e. negative feedback ). The three way valve behaves as a pressure divider and its regulation decides what amount of feedback should be consumed. Leaving the dynamics out, the controller can be seen as having a high gain movement path with a regulated gain response path. It provides only proportional control mode but its area of reach can be freely adjusted over a vast range by means of the pressure divider. The purpose of the integral mode is to remove any steady state process deviation and the reason for the deviation mode is to give an improved transient control. These modes improve the flexibility of the controller. 4.0 COMPUTER CONTROL- The reason for central control is to bring to a particular location, adequate information and hardware to allow an operator to control the plant variances, which are product yield and quality, and to manage the automated control of process variances, which are flow and temperature. In order for all duties to be carried out by the operator must have a sound knowledge of process variances, but how they should be. The adequate values for the process variances will differ as operating circumstances may be affected by things such as contamination, variations in reactants, load, changes in the products wanted or quality. The set points calculation can be made from the plant requirements and information about the plant operating elements. The early use of digital computers for process controls was for plant performance calculation the whole system works in an automated form sampling of transmitter signals. The optimizing of control and direct digital controls in Fig 1.9 FIG 1.9 Illustration of the hierarchy control as given in FIG 2.0 LLOYD, SHELSON, G AND ANDERSON, GERALD, D. 1971. Industrial Control Process. An Introduction to Hardware .1st edn. Marshaltown, Iowa: Fisher Controls Co. pp. 83-92. 5.0 CONTROL ELEMENTS- 5.1 BASIC ELEMENT: Any system can be broken down into various divisions for understanding it's rather important to consider two levels of dub divisions. The first are those components in a control loop that are manufactured, tested, purchased and even design as standalone pieces of equipments. 5.2 MATHEMATICAL MODELS OF PHYSICAL DEVICES: The mathematical representation of physical devices can be done with the use of the fundamental physical laws which include Ohm's Law Newton's Laws, flow equations, conservation of mass and energy, etc. The use of impedance is often but not always helpful when deriving a mathematical model when a system is dynamic there is a circumstance which is forcing the change. This force is always some kind of potential energy .When a change occurs that is the dynamic system which is a movement known as flux. This flux generally depends on the physical characteristics of the system. Some forms of flux are shown in Table 1.0. TABLE 1.0 Impedance shows the mathematical relationship between potential and flux, it is the ratio of an increase change in potential to an increase change in flux. EQUATION. 1 LLOYD, SHELSON, G AND ANDERSON, GERALD, D. 1971. Industrial Control Process. Basic Elements.1st edn. Marshaltown, Iowa: Fisher Controls Co. pp. 93-94. 6.0 PROCESS CONTROL SYSTEM The performance of a process control system is calculated by considering the system's output to the set point. The difference between both amounts is error or system deviation .The response of a regulatory system, for a step increase in load. Many standard words are defined in the schematic and several of them are used to describe the mistakes which might occur. It is obvious that no certain way such as settling time, maximum value of transient deviation, steady- state deviation gives a measure of system performance. Different approaches methods have been used for the error index. A tank which has several sources of flow as given in Fig 2.1 can be easily described by using block diagrams and flow components. For easy understanding lets say Pc = constant. The equation for flow is: PRESSURE PROCESS STEADY FLOW (FIG 2.1) In order to illustrate the nature of a process control system consider Fig 2.2 for the control equipment has a valve, diaphragm, actuator, and a locally mounted PI measuring controller FIG 2.2 LLOYD, SHELSON, G AND ANDERSON, GERALD, D. 1971. Industrial Control Process. Process Dynamics .1st edn. Marshaltown, Iowa: Fisher Controls Co. pp. 202-204. 7.0 ACCURACY AND SENSITIVITY 7.1 ACCURACY â€Å"In general, the greatest accuracy-closest regulation-is obtained with the largest diaphragm and shortest range which will give the required control pressure. For example, a control pressure of 40 psig can be obtained with any of the three ranges in model RP-1065-A and with two of the three ranges in model RP-1066-A. Closest regulation can be expected with the 5 – 50 psi range of model RP-1066-A (size 10 diaphragm). See table for â€Å"Accuracy of Regulation.† Unbalanced port areas are not considered in the values tabulated. Small amounts of unbalance are present in single-seated 1/2†³ â€Å"A† valves and in semi-balanced double seated valves 2†³ through 4†³. Under conditions of high pressure drop, the forces opposing valve closure will influence selection of the regulator model (diaphragm size). See â€Å"Accuracy of Regulation† tabulation for actual port area unbalance† FIG 2.3 [WWW] http://www.skilenvironmental.com/documents/160_RP1065A_1066A.pdf In addition what changes can made to the diaphragm area, spring rate, orifice size, and inlet pressure, the regulator accuracy can be enhanced by simply putting a pitot tube. Internal to the regulator, the pitot tube joins the diaphragm cover with a low-pressure, high velocity region inside the regulator body. The pressure in the area will be lower than P2 when it goes downstream. By using a pitot tube to calculate the lower pressure, the regulator change in its response to any change in P2. The pitot tube tricks the regulator. 7.2 SENSITIVITY The principle of operation and loading, actuating, and control components are in all designs. Many regulators use simple wire coil springs to control the downstream pressure. Numerous size springs are used to allow regulation of the secondary pressure around a target range. The needed pressure is at the centre one-third of the rated outlet pressure range. In the lower end of the pressure range, the spring loses some sensitivity; at the high end, the spring close to it maximum capacity. Regulators can use diaphragm or piston to detect or sense downstream pressure. Diaphragms are more sensitive to pressure variations and react quicker. They can operate where sensitive pressure settings are needed (lower than 0.04 psi). Pistons generally are more rugged and give a larger effective sensing area in a particular size regulator. The functional difference between general-purpose and precision regulators is the degree of control accuracy of the output pressure. Output pressure accuracy is gotten by the droop due to flow changes (regulator characteristics). [WWW] http://machinedesign.com/article/pneumatic-pressure-regulators-1115 8.0 FEEDBACK This section will develop the performance limitations imposed by a particular load when a conventional flow control valve is utilized in the valve-actuator component. It will then show that the load versus flow characteristic of the forward loop can be modified very advantageously. Various techniques utilized in the past for this purpose, such as controlled actuator by-pass leakage and structural feedback, are compared with a new technique called dynamic pressure feedback (D.P.F.). The analytical work is fortified by reports of actual tests of a representative system. The electrohydraulic position servo can be represented by the block diagram shown in Fig 2.4. This diagram separates the valve-actuator integration from the hydraulic and structural compliance of the actuator. The diagram also represents the particular load case under discussion. The analysis of servo stability and performance is affected by the choice of position feedback location. Output position can be measured at the actuator or at the load. If the feedback is from the actuator position, the analytical task is made more difficult. However, it is apparent from the block diagram that the quantities Xp and X0 react in a proportional manner to inertia forces. It is reasonable to conclude, therefore, that the two cases should yield similar results. This discussion will be based on selection of feedback intelligence from the load position, X0, due to the relative simplicity of analysis. However, a careful comparison of this simpler case with the more difficult to analyse case of actuator feedback position has been carried out. An analogue computer was utilized for this comparison. The results of the study confirmed that the two cases are really very similar in dynamic performance achievable. The use of actuator position feedback suffers some comparative penalty statically with respect to error introduced by external (load disturbance) forces.† [WWW] http://www.emeraldinsight.com/Insight/ViewContentServlet;jsessionid=6464D27CC3E73FAFE7C6220F352B4F85?contentType=Article&Filename=/published/emeraldfulltextarticle/pdf/1270320604.pdf FIG 2.4 [WWW]http://www.emeraldinsight.com/Insight/ViewContentServlet;jsessionid=6464D27CC3E73FAFE7C6220F352B4F85?contentType=Article&Filename=/published/emeraldfulltextarticle/pdf/1270320604.pdf 9.0 PRESSURE MEASUREMENT â€Å"Fluid pressure can be defined as the measure of force per-unit-area exerted by a fluid, acting perpendicularly to any surface it contacts (a fluid can be either a gas or a liquid, fluid and liquid are not synonymous). The standard SI unit for pressure measurement is the Pascal (Pa) which is equivalent to one Newton per square meter (N/m2) or the KiloPascal (kPa) where 1 kPa = 1000 Pa. In the English system, pressure is usually expressed in pounds per square inch (psi). Pressure can be expressed in many different units including in terms of a height of a column of liquid. CONVERSION UNITS FOR COMMON UNITS OF PRESSURE (TABLE 2) PRESSURE TERMS RELATIONSHIP (FIG 2.5) Table lists commonly used units of pressure measurement and the conversion between the units. Pressure measurements can be divided into three different categories: absolute pressure, gage pressure and differential pressure. Absolute pressure refers to the absolute value of the force per-unit-area exerted on a surface by a fluid. Therefore the absolute pressure is the difference between the pressure at a given point in a fluid and the absolute zero of pressure or a perfect vacuum. Gage pressure is the measurement of the difference between the absolute pressure and the local atmospheric pressure. Local atmospheric pressure can vary depending on ambient temperature, altitude and local weather conditions. The U.S. standard atmospheric pressure at sea level and 59à ¯Ã‚ ¿Ã‚ ½F (20à ¯Ã‚ ¿Ã‚ ½C) is 14.696 pounds per square inch absolute (psia) or 101.325 kPa absolute (abs). When referring to pressure measurement, it is critical to specify what reference the pressure is related to. In the English system of units, measurement relating the pressure to a reference is accomplished by specifying pressure in terms of pounds per square inch absolute (psia) or pounds per square inch gage (psig). For other units of measure it is important to specify gage or absolute. The abbreviation .abs' refers to an absolute measurement. A gage pressure by convention is always positive. A .negative' gage pressure is defined as vacuum. Vacuum is the measurement of the amount by which the local atmospheric pressure exceeds the absolute pressure. A perfect vacuum is zero absolute pressure. Fig 2.5 shows the relationship between absolute, gage pressure and vacuum. Differential pressure is simply the measurement of one unknown pressure with reference to another unknown pressure. The pressure measured is the difference between the two unknown pressures. This type of pressure measurement is commonly used to measure the pressure drop in a fluid system. Since a differential pressure is a measure of one pressure referenced to another, it is not necessary to specify a pressure reference. For the English system of units this could simply be psi and for the SI system it could be kPa. In addition to the three types of pressure measurement, there are different types of fluid systems and fluid pressures. There are two types of fluid systems; static systems and dynamic systems. As the names imply, a static system is one in which the fluid is at rest and a dynamic system is on in which the fluid is moving†. [WWW] http://www.scribd.com/doc/2339144/Understanding-Pressure-and-Pressure-Measurement 10.0 CONTROLLERS The major use of controllers is to detect errors in the variables and to create error correction messages that which is caused by the error. To complete this task the controller design must have an adjustable set point that can be comparison to the process variable. The error that is given is sent as a response for needed action to be carried out. The block diagram is given in Fig . The input could be as an input from the transmitter, which happens in the situation involving a receiver-controller. A three mode controller transfer function likely should be as given in the equation , the static gain has been resolved in two perspectives ; K is the nominal output and input spans and this would normally n=be unity for a receiver controller, and Kc is an adjustable measurement known as proportional gain. EQUATION. 2 The three modes stated above give the derivative, integral, and proportional modes respectively. FIG 2.6 Simpler controller designs employing one or two modes are often used. The basic combinations are P- Proportional only I- Integral only PI- proportional plus integral PD proportional plus derivative PID proportional plus integral plus derivative The transfer function may be derived from EQUATION. 2 by eliminating the appropriate terms. In the self operated regulator the actuator, controller and sensor are normally the same thing and with the same element. The controller has no other than the set point and has fixed gain and practically no adjustments. The transfer function is taken as: EQUATION. 3 Considering an example with a regulator with a set point of 5 psig and a flow capacity of 0.6, a temperature of 60 degree (Fahrenheit) and a pressure of 5 psig. The off set flow capacity will be 20 percent. The density can be determined with the use of the equation of state of a perfect gas as shown below: CALCULATION .1 LLOYD, SHELSON, G AND ANDERSON, GERALD, D. 1971. Industrial Control Process. Control Components .1st edn. Marshaltown, Iowa: Fisher Controls Co. pp. 115 – 148. 11.0 INPUT AND OUTPUT â€Å"This simple valve model has three states: OPEN, WORKING, and CLOSED. As the valve is the only component of the pressure-regulator that has state, the composite device, likewise, has only three states: [OPEN], [WORKING], and [CLOSED]. Suppose the input pressure is decreasing and the pressure-regulator is in state [WORKING], then dXFp = +, which causes A, the cross-sectional area available for flow to increase. This raises the possibility that A